Sunday, June 24, 2012

Introduction to Social Research by Keith Punch

Mixed Methods research is a growing methodology among scholars; however, it is so new that few set guidelines and procedures exist concerning the effective integration of qualitative and quantitative data. As a result, the author maps out the research process starting with formulating a question and ending with data integration. Most importantly, he takes the time to explain the various functions of qualitative and quantitative methodologies as well as their strengths and weaknesses in any research setting to give the researcher adequate information to see if thier study is truly mixed. 

The reading is dry. In fact, I wouldn't pick this book up unless a person is planning to conduct this form of research. In that case, it's excellent. It takes the reader step by step through the mixed methods process, and explains terms, data collection and analysis processes, and ways to integrate the two original methodologies to enhance the strengths of the research while minimizing the weaknesses. In addition, since this form of research is still on the cusp of academic acceptance, it provides the foundation and rationale needed to defend its use.

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